Overall, the CDMS program determined a major program modification was needed based on: 1) the recommendations of the 2016-2017 program review: 2) CDMS faculty discussions over the past five years: 3) discussions with prospective applicants to the CDMS programs; 4) discussions with current and former CDMS students; 5) new and emerging areas of research and teaching in the inter-discipline of communication and digital media studies; 6) new and emerging professional careers in communication and digital media industries and sectors; and 7) changes to the economics, politics and policies and technologies of higher education over the past two decades that were accelerated by the disruptive COVID-19 pandemic and which invite (and nudge) a re-imagining of the enrollment strategies and curricular structures of public universities, departments and programs if they wish to be viable in the 21st century. Overall, the CDMS program modification will support student recruitment, enrolment, retention, learning, success, and careers. It will leverage the CDMS program’s existing capacity, modernize and differentiate the curriculum, and make courses more open and accessible to more learners. The modification will ensure CDMS stays at the forefront of new and emerging research and teaching in the field and central “tech with a conscience” at OTU. A specific rationale for each of the modifications are below (please see Appendixes 1-10 for further information pertaining to each of the proposed modifications).
1) Restructure the FSSH common 1st year / major program modification 1st year. The CDMS program has been wanting to restructure its common 1st year curriculum and program map since its program review in 2016-2017, and it presented a detailed rationale for doing so. In general, the change to the 1st year / BA requirement is intended to (a) provide more flexibility for program development and growth; (b) offer students more opportunity for choice; (c) ensure students acquire breadth of knowledge and essential skills within and beyond the Faculty of Social Sciences and Humanities; (d) allow space for new program developments and creative curriculum maps (e.g., specializations, minors, diplomas); e) enhance CDMS recruitment, enrollment and retention strategy. For more information, please see Appendix 1. [proposed] Revision to FSSH BA Degree Requirements (common 1st year).
2) Modify CDMS program requirements to expand course offerings (***pending the approval of the change to the FSSH BA degree requirement of the common 1st year). Courses previously delineated as ‘required’ may now be ‘elective’ and courses previously delineated as ‘elective’ may contribute to the degree ‘requirement’. The change will: (a) provide more flexibility for program specializations and minors; (b) offer students more opportunity for choice in customizing their learning experience and program map, based upon their preferences and interests; c) create space in the program map for new major specialization streams, minors, diplomas and certificates (as well as future joint specializations with other faculties/programs); d) increase the range and number of courses students can enroll in; f) foreground/showcase to prospective learners and degree students a wider range of courses that while classified as ‘elective’ in the past, are of equivalent value to ‘required’ courses; g) enable a restructuring of the program map and more flexible sequencing of courses; h) enable CDMS professors to teach more courses that reflect their expertise. This change will allow for greater thematic clustering, as linked to specializations and minors. Also, this change will establish conditions of possibility for launching differentiated CDMS certificates and diplomas that mirror the course clusters of the specializations and/or the minor streams. For more information on the CDMS program’s new proposed calendar copy, see Appendix 2. New Calendar Copy for CDMS - General BA. See Appendix 3. CDMS Suggested 4YR Program Maps for suggested CDMS program maps for the General BA and two new specializations (for use by Academic Advisors).
3) Add new CDMS specializations: 1) Creativity, Digital Arts and Entertainment Industries; 2) Strategic Communications, Social Media & Society. The CDMS program has faculty expertise and curricular strength in these specializations and the launch of these will effectively communicate this to prospective students. This change will: 1) add two new and very attractive specializations to the CDMS program; 2) better foreground and highlight distinctive topic clusters within the existing CDMS curriculum, as expressed by bundles of select courses, that will be appealing to a diversity of learners; 3) communicate the breadth and depth of the CDMS curriculum to prospective learners (and colleagues at OTU); 4) contribute to OTU’s “tech with a conscience” mission; 5) establish a better blend and balance of applied and theoretical courses (e.g., a synthesis of thinking and doing, or praxis); 6) support program publicity/marketing initiatives to enhance its reputation and attractiveness; 7) create two new strategic enrollment pathways for learners to enter the degree program; 8) support enrollment increases: these specializations will be very attractive to a new demographic of students, extending our current student reach and intake. For the descriptions, requirements and program maps of these two specializations, please see Appendix 4. CDMS specializations.
4) Improve and expand minors. Revise the Communication and Digital Media Studies - Open Minor by adding foundations courses and opening it with more course options. Also, add new differentiated minors that will be open and appealing to students inside and outside of FSSH, across OTU: 1) Social Media Advocacy and Activism; 2) Online Content Creators: Digital Entrepreneurship, Work and Society; 3) Creative Industries and Popular Culture; 4) Digital Media Politics & Policy; 5) Professional Communication. The CDMS program and/or Faculty has faculty expertise and curricular strength in these minor areas and the launch of these will effectively communicate this to prospective students. This change will: 1) create differentiated CDMS minors that a diversity of prospective learners can see themselves in; 2) better foreground and highlight distinctive topic clusters within the existing CDMS curriculum, as expressed by bundles of select courses that will be appealing to a diversity of learners; 3) communicate the breadth and depth of the CDMS curriculum to prospective learners (and colleagues at OTU); 4) contribute to OTU’s “tech with a conscience” mission; 5) establish a better blend and balance of theoretical and applied courses (e.g., thinking and doing, or praxis); 6) support program publicity/marketing initiatives to enhance its reputation and attractiveness; 7) create many internal strategic enrollment pathways for OTU learners to earn a CDMS minor; 8) support enrollment increases: these specializations will be very attractive to a new demographic of students, extending our student reach and intake; 9) enable us to register/count how many students enroll in CDMS courses, and from what faculty. For the descriptions, requirements and program maps of the CDMS minors for the Academic Calendar, see Appendix 5. CDMS Minor Programs.
5) Open CDMS courses to the OTU community, starting with FED’s BA Educational Studies (BA-EDST): offer a list of fully online CDMS courses for the Faculty of Education’s “Communications Specialization” within the BA -Pathways program. For more information see Appendix 6: list of CDMS courses open to BA-EDST students (including fully online CDMS courses for the “Communication Specialization” within the BA-Pathways program).
6) Enhance some CDMS course titles and descriptions. The time has come for CDMS to modernize and enhance some course titles and descriptions. This change intends to: (a) better communicate the differences between courses; (b) better communicate the topic and focus of courses to prospective learners as related to new developments in the inter-discipline of Canadian and international communication and digital media studies research; c) better demonstrate the alignment of course titles-descriptions to the new thematic clusters, specializations and minors; d) communicate the course topic to prospective learners in a way that resonates with contemporary social changes (and their learning interests); and, e) better differentiate courses to avoid ‘duplication’. Also, loosen prerequisites on courses to enable students across OTU greater access to CDMS courses, establish conditions for new partnerships with the Faculty of Education and other faculties across the university, while smoothing annual CDMS course scheduling, teaching assignment, and enrollment practices. To view enhancements to CDMS course titles/descriptions and pre-requisite modifications, see Appendix 7. CDMS Course Changes: Title-Description Enhancements.
7) Expand course delivery options. This change will give the program greater flexibility in delivery mode options and also ensure that a portion of courses will still be delivered in-person and/or high-flex. This change will also allow the CDMS program to offer some of its courses fully online, which supports greater student access and supports enrollments. Furthemore, the change enables CDMS to offer some of its courses to Faculty of Education students enrolled in fully online programs, and could support future cross-faculty joint specializations and minors. The CDMS program director in consultation with colleagues, the Dean and Director of Planning and Operations will annually review the CDMS course schedule to ensure a balance between delivery modes, as appropriate. For more information on the CDMS program’s course delivery models, see Appendix 9 Academic Planning Specialist’s CDMS Mode of Delivery Update.
8) Modernize the CDMS program description for Academic Calendar. The current CDMS program description reflects where the program (and the interdiscipline of communication and digital media studies) was nearly a decade ago. The modernization of the CDMS program description for the Academic Calendar reflects where the program has moved over the past ten years, and where the program and the field of communication and digital media studies are going in the future. The modernized calendar description also syncs with the program description in its print and online publicity materials and highlights thematic clusters of research, teaching and learning topics linked with the new specializations and minors. The new description is also written in a slightly more popular style which is appealing to prospective students; in that regard, it may support our enrollment strategy, and program publicity campaign. For the old and newly modernized program description, see Appendix 8 Modernized Program Description.
9) Modify the Advanced Entry 2-year program map. Restructure the program map for the CDMS Advanced Entry degree to reflect the general BA degree changes. This change will add flexibility to course scheduling, and increase course options for our Advanced Entry students. For a sample program map for Advanced Entry students, see Appendix 10. Modified Advanced Entry program map.
10) Two new open course proposals (open to every learner across FSSH and OTU, and cross-listed with LBAT and SSCI for the proposed Science, Technology and Society program (STS): Science Communication and Science Fiction and Society.